Graphic Identity Standards

CLICK TO DOWNLOAD WORDMARKS

Overview

A clear and consistent identity showcases the multiple strengths of the University of California, Irvine, one of the world’s premier institutions of higher learning.

This site outlines the campus’s graphic identity standards related to wordmarks, colors and graphic elements that create a strong visual identity and provides guidelines, downloadable files and examples. Related Nomenclature Guidelines and Communications Style Guide assist in communicating about the university in a manner consistent with the graphic identity standards.

These standards apply to all visual representations of UC Irvine, including brochures, newsletters, electronic communications, Web sites and signage. The UC Irvine wordmark must be included in all public communications.

Click on wordmarks below to see downloadable options.

FORMAL

STACKED

HORIZONTAL

ABBREVIATED – for internal or space-restricted uses

UC Irvine’s graphic standards revolve around these wordmarks, which are custom adaptations of the Minion typeface. Wordmark variations, suitable for a variety of formats, can be downloaded from this site. Campus unit nameplates and Web banners (which attach unit names to the UC Irvine wordmarks) are available from University Communications; click here to request assistance.

The standards do not apply to university letterhead and business cards, or other purposes requiring use of the university seal, which is subject to specific University of California policies. Use of the UC seal for purposes other than letterhead and business cards requires approval from the Chancellor’s Office; call 949-824-5112 for assistance.

University of California, Irvine • Irvine, CA 92697
949-824-5011
© 2007 The Regents of the University of California
All Rights Reserved
Last Updated: October 19, 2007

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