Graphic Identity Resources
Colors
The following colors were specifically created to represent UC Irvine’s brand and overall identity. UC Irvine’s devotion to academics, research, leadership and character development is properly represented by these specific hues of blue and gold, which are a variation of the University of California colors. When placed together, these colors will successfully differentiate UC Irvine from other higher learning institutions. These colors may be used together or separately. They can also be applied to various internal and external visual applications, including but not limited to, brochure covers, chapter divider pages and promotional folders.
Additionally, UC Irvine’s color palette may be used in printed documents, charts, graphs and PowerPoint presentations. Shown on this page are color specifications for the UC Irvine wordmark and color palette for spot, process, Web and RGB applications. Do not use this section or the output of a desktop color printer for color matching. Please refer to either a Pantone swatch book or the formulas outlined in this section.
Primary Color Palette
| Color | Pantone | CMYK | RGB | Web |
|---|---|---|---|---|
|
|
289 C | 100 86 43 48 | 0 34 68 | #002244 |
|
|
121 C | 0 11 69 0 | 255 222 108 | #FFDE6C |
Complementary Color Palette
The UC Irvine color palette offers great secondary color flexibility while providing a reasonably limited palette. These secondary colors allow for some color variation, while still staying loyal to the UC Irvine brand.
Publications and websites need not be predominantly blue and gold. When possible, use of additional blue and gold hues is encouraged, as are accent colors that may be associated with the school, department or unit. Only the wordmark must appear in official colors.
| Color | Pantone | CMYK | RGB | Web |
|---|---|---|---|---|
|
|
2593 C | 67 91 0 0 | 114 62 152 | #723E98 |
|
|
632 C | 93 2 13 6 | 0 163 201 | #00A3C9 |
|
|
576 C | 52 6 79 25 | 104 149 80 | #689550 |
|
|
158 C | 0 64 95 0 | 244 123 41 | #F47B29 |
|
|
187 C | 5 100 71 22 | 184 18 55 | #B81237 |
Complementary Color Palette, 75% Tint
| Color | Pantone | CMYK | RGB | Web |
|---|---|---|---|---|
|
|
75% of 2593 C | 51 69 0 0 | 138 101 171 | #8A65AB |
|
|
75% of 632 C | 70 2 10 5 |
11 178 210 |
#0BB2D2 |
|
|
75% of 576 C | 39 5 59 19 |
136 169 115 |
#88A973 |
|
|
75% of 158 C | 0 48 71 0 |
248 153 90 |
#F8995A |
|
|
75% of 187 C | 4 75 53 17 |
197 86 87 |
#C55657 |
Complementary Color Palette, + 20% Black
| Color | Pantone | CMYK | RGB | Web |
|---|---|---|---|---|
|
|
2593 C + 20K | 67 91 0 20 | 96 48 127 | #60307F |
|
|
632 C + 20K | 93 2 13 26 | 0 137 169 | #0089A9 |
|
|
576 C + 20K | 52 6 79 45 | 79 119 62 | #4F773E |
|
|
158 C + 20K | 0 64 95 20 | 201 102 32 | #C96620 |
|
|
187 C + 20K | 5 100 71 42 | 147 4 40 | #930428 |
Foil stamping or metallic ink
Single-color versions of the wordmarks may be reproduced in gold foil, preferably on a dark blue or white background. When using gold foil, choose a yellow-gold rather than a bronze- or copper-gold. Metallic gold ink may be used on coated white paper. Avoid using metallic blue or metallic yellow inks.
