Usage Guidelines

Logo clear space

To distinguish the UC Irvine wordmark, it should be surrounded on all sides by clear space. Clear space is the area surrounding the wordmark that should be kept clear of other company or service logos. This enhances graphic impact and preserves equity in the mark by separating it distinctly from other graphic elements and document edges.

The desired clear space should be at least the size of the x-height.

Combining logos

Generally, the UC Irvine wordmark should be used alone. When it is necessary to use another wordmark along with UC Irvine’s, the two should not be combined or placed too closely together.

Reproduction

In order to maintain a consistent brand identity, it is important to reproduce the logo in the same manner across all mediums. If this is not adhered to, it will not only be confusing to the viewer, but the logo will lose its brand presence.

Incorrect Usage

• Do not modify the UC Irvine wordmark/seal in any way.
• Do not distort proportions; they must be maintained.
• Do not combine the wordmark with other marks.
• Do not use the symbol as a substitute in copy.
• Do not use both primary logo colors in logo.
• Do not screen, make translucent, bevel, outline, skew or texturize the UC Irvine wordmark/seal in any way.
• Do not use a pixilated form of the logo.
• Do not obscure or hide parts of the logo.
• Do not animate the wordmark/seal, however fade-ins and other transitions can be used for interest on websites.

Always be sure there is adequate contrast between the wordmark/seal and the field on which they appear. In most instances, a blue or black wordmark/seal can be used on a clean, uncluttered background. For use within a photograph or otherwise uneven or cluttered background, a white or yellow wordmark/seal may be preferred.

Logo Colors

These full-color guidelines apply to process color printing and on-screen use for presentations, videos, and online materials. The most important thing to note is the need for a high degree of contrast between the UC Irvine logo and the background.

• In blue, the logo can be used against white or neutral tints lighter than 30% black.
• Reversed to white, the logo can be used against darker neutral backgrounds (equivalent to 50% black or darker) or against 100% blue.
• Do not use the color positive logo against any color other than light neutral tones, and never reverse the logo on a color other than UC Irvine blue or a dark neutral tone.

Logo Black & White

In low-budget printing situations, photocopying and in newspaper printing, designers may be restricted to the use of black and white or grayscale. In these conditions, the preferred treatment of the logo is black against white, because that provides for maximum contrast. It’s also acceptable to reverse the logo to white against black. However, please keep in mind that newsprint and photocopying do not provide a true black, so some contrast will be lost.

• Against grayscale backgrounds of values 30% black or lighter, use the logo in solid black.
• Reverse the logo to white for backgrounds 50% black or darker. Take great care in applying tints to the logo itself.

Please note that reproduction on newsprint can be unpredictable. Variances from day-to-day and sometimes even within a print run do occur. It is often best to choose the design with maximum contrast.

Athletic logo usage

The overlapping UCI logo is reserved for athletics, recreation, spirit groups, support groups and student groups. It should never be used for administration or academic units.