Usage Guidelines

Staging

To distinguish the UC Irvine wordmark, it should be surrounded on all sides by clear space, which enhances graphic impact and preserves equity in the mark by separating it distinctly from other graphic elements and document edges.

The desired clear space should be at least one-half the size of the height of the capital “I” in the wordmark; however a distance of the full I-height is preferred.

Combining logos

Generally, the UC Irvine wordmark should be used alone. When it is necessary to use another wordmark along with UC Irvine’s, the two should not be combined or placed too closely together.

Other general guidelines for use of the UC Irvine wordmark and UC Irvine seal in print and electronic communications

• The UC Irvine wordmark and seal should not be modified in any way.
• Proportions must be maintained; they cannot be distorted.
• They must not be screened, made translucent, beveled, outlined, skewed or texturized.
• Fade-ins and other transitions can be used for interest on Web sites; however, the wordmark/seal should not be animated.
• Do not add a border or geometric shape.
• Always be sure there is adequate contrast between the wordmark/seal and the field on which they appear. In most instances, a blue or black wordmark/seal can be used on a clean, uncluttered background. For use within a photograph or otherwise uneven or cluttered background, a white or yellow wordmark/seal may be preferred.